Not only were they popular but they were marketed on African television much like hair care products and perms are marketed toward women of color in the United States (there is a clear similarity that is not lost on me here). I myself was surprised to see how pervasive these chemicals were on my travels to Kenya in 2000. Towards the latter part of the century bleach creams became very popular in Africa and in the Caribbean. Over the course of the century these chemicals became more and more popular.
Open up vybz kartel download skin#
The creation of skin lighting chemicals came about during the early 1900's. It's of utmost importance to remember that the reason slaves had different skin tones was primarily due to slave masters and slave wives sleeping with and raping slaves. Whether it was the story of Ham that were told to blacks to justify the institution of slavery in a religious context, to the clear favoritism that was shown to lighter skinned slaves, often referred to as house slaves, much of that impact filtered down through generations of black existence in this world. Since slaves came to the new world there was a systematic way that blacks were brainwashed to believe that white skin is better. The idea of bleaching one's skin is not new to the black community. There is so much that can be said about these images but what I want to focus on is the larger message that is being said by Mr. Now I am sure that all of you who follow dancehall music have been paying attention to the recent controversy surrounding dancehall artist Vybz Kartel and the images of what appear to be lighter skin that have circulated in the media.
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